Tuesday, April 17, 2018

Vivo, Ayala kick off partnership for major Hoop Battle project

Posted by Misis Nikole  |  at   5:39 PM No comments


Global smartphone brand Vivo and Ayala Malls have cemented their partnership with a major sports event in the Philippines in 2018.

Vivo Philippines Brand Director Ms. Annie Lim, Ayalaland Malls Synergies, Inc. (AMSI) Entertainment General Manager Mr. Gabby Katigbak, AMSI President Ms. Rowena Tomeldan, and Capdase CEO Mr. Alex Fong formally seal the deal during the first Vivo V9 mall tour.

Vivo Philippines’ first mall tour was held at the Market! Market! on April 14, Saturday in support of the release of the new flagship smartphone, the V9.




From L-R: AMSI Entertainment General Manager Gabby Katigbak, Vivo Philippines VP for Sales Hazel Bascon, new Vivo Philippines endorser Elisse Joson, Vivo Philippines Brand Director Annie Lim, Vivo Philippines endorser Mccoy de Leon, and Capdase CEO Alex Fong take a selfie using the Vivo V9 during the mall tour at Market! Market!


The global smartphone brand will be the official title sponsor of one of Ayala Malls’ projects for 2018, the Vivo Hoop Battle Championship Philippines. It is an annual 3x3 basketball tournament held in some districts in China and other Asian countries.

Mr. Katigbak during the mall tour announced that the Vivo Hoop Battle Championship Philippines will be held in various Ayala Malls. 

“This tournament will be happening in several Ayala Malls in the coming months and the winners of the tournament will have the opportunity to compete in the grand finals in China,” he said.

Ms. Lim, meanwhile, said she was very happy about Vivo Philippines and Ayala Malls’ partnership.

“Vivo believes that this sponsorship will open more opportunities for other projects with Ayala Malls in the future,” she said.

Mr. Fong in return assured Vivo Philippines and Ayala that “Capdase will give its full support in these activities.”

Vivo Philippines, Ayala Malls, and Capdase will share more details about the upcoming project in the coming weeks.

About Vivo
A global smartphone brand focused on introducing perfect sound quality and ultimate photography with cutting-edge technology, Vivo develops innovative and stylish products for young people. We now have over two hundred million users and are one of the preferred brands of young people around the world. As an Official Sponsor of the FIFA World Cup™, Vivo believes in the importance of encouraging young people to embrace self-expression and an energetic lifestyle. In the Philippines, Vivo is the top 3 smartphone brand in terms of market share with 1.5 million users nationwide.


For inquiries about Vivo, visit the Vivo website at  Vivo Philippines
 or check out their FacebookInstagram and Twitter accounts.

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