All Stories

Wednesday, September 16, 2020



MANILA, SEPTEMBER 11, 2020 - TikTok launches in the Philippines its latest campaign, “it starts on TikTok”, to celebrate the creators, community and culture on the platform that brought positivity and joy to life. The campaign is part of TikTok’s largest-ever global branding campaign that kicked off on August 18, 2020. Since TikTok’s launch, the platform has revolutionized content creation, laying the foundations for the rise of a new generation of creators that impacted pop culture and drove the country’s creative economy. “Everyone is a creator. Everyday, we create moments and shared experiences. These little moments are the ripples that are now making waves to our culture today. TikTok is a platform to capture, amplify, and magnify the unique and creative you,” says John Castro, User and Content Operations Manager, TikTok Philippines. Behind every viral video and top trend is a creator who brought a creation to life. As an idea catches on, so too does its impact across borders, cultures, languages, and communities. What begins as seconds of authentic creativity often turns into much more: careers blossom, memes develop, hobbies flourish, communities coalesce, and viral songs climb to the top of music charts. TikTok is a platform that brings joy and enriches your life. TikTok’s content, creativity, and creator-centric model, places every TikToker on a level playing field. Everyone has a chance to go viral as seen in the case of Tala that made TikTok a platform where the turning point to virality starts and happens. Charting the Origin of Tala Who would have thought a song that was released in January 2016 would make a comeback to become the Philippines’ 2020 pop culture anthem? Since the launch of Sarah Geronimo’s Tala, the song has been building up its momentum over the years. With its catchy lyrics and danceable choreography, it has always been a part of Filipino pop culture, especially in the LGBTIQ+ community. But come November 2019, the dance covers spread like wildfire until it saw the resurgence as the nation's newest dance craze. One of the earliest uploads of the song on TikTok is from user Glyds Soriano on November 26, 2019, which was basically a snippet from the original music video. Since then, TikTokers have been using the song for their own #talachallenge dance covers. Joining the challenge on December 27, 2019 , teen celebrity Vivoree also uploaded her own edit of the song which was eventually used by phenomenal star Maine Mendoza and commendable actor Arjo Atayde in the video that truly cemented Tala’s virality. To date, Maine and Arjo’s video remains as the top viewed content for the #talachallenge at 12.4M views. Tala - Sarah Geronimo officially became part of TikTok’s music library in January 2020. https://www.tiktok.com/@mainemendozaaa03/video/6778023462146542850 Creative Journeys that starts on TikTok For many creators in the Philippines and around the world, this online haven is TikTok. The community built on the platform is one that celebrates individuality, while embracing diversity. Its culture of inclusion has created an environment that welcomes everyone, regardless of race, gender or age. It truly is the platform for all. "TikTok will welcome you for who you are." says veteran Filipino actress, Gina Pareno, also known online as Lola Gets. She proves that age is just a number on TikTok. She is currently thriving as a content creator, with over 900k followers and counting. She started posting on the platform after seeing her granddaughter making TikTok videos. Since then, her posts have been able to bring so much happiness to fans and followers. [Gina’s Interview] Embed code: “Whatever your passion may be, there is a place for you on TikTok. On this platform, you can showcase your talents for everyone to see,” says creator Yanyan de Jesus. He encourages everyone to not be afraid to show themselves, and being authentic is a formula that worked for Yanyan. In turn, he is fully welcomed by the community with 9.5M followers. [Yanyan’s Interview] Embed code: On TikTok, you have a positive community that supports your passion and loves your authentic self. As viral Filipino creator, Zendee, says, “It [the TikTok community] is like a family who supports what you want to do in life...It is really a big family!” Zendee herself became known for her parodies, and her followers love her for the sassy singer that she is. [Zendee’s Interview] Embed code: This freedom to create has resulted in an influx of countless online trends, all of which started on TikTok. And it isn’t just the creators who make these viral. The entire community plays a part in it, too. “We wanted to celebrate the community and the creators who have made TikTok part of Filipino culture. For the rest of our users and creators, this is just the beginning. Your creative journey starts on TikTok,” says Castro. From the #talachallenge to #savagelove, when you ride TikTok trends and take on hashtag challenges, you contribute to making the next viral trend on the app, and beyond. Together, the TikTok community has made an impact on culture and society, here and abroad, through the trends, viral videos, and creative content that started on the platform. No matter what you have and who you are, TikTok welcomes you to join and share your creative ideas. Download TikTok today on your iOS and Android devices and start your TikTok moment with #itstartsonTikTok and #TikTokPhilippines. ### About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

How and Why It Starts On Tiktok



MANILA, SEPTEMBER 11, 2020 - TikTok launches in the Philippines its latest campaign, “it starts on TikTok”, to celebrate the creators, community and culture on the platform that brought positivity and joy to life. The campaign is part of TikTok’s largest-ever global branding campaign that kicked off on August 18, 2020. Since TikTok’s launch, the platform has revolutionized content creation, laying the foundations for the rise of a new generation of creators that impacted pop culture and drove the country’s creative economy. “Everyone is a creator. Everyday, we create moments and shared experiences. These little moments are the ripples that are now making waves to our culture today. TikTok is a platform to capture, amplify, and magnify the unique and creative you,” says John Castro, User and Content Operations Manager, TikTok Philippines. Behind every viral video and top trend is a creator who brought a creation to life. As an idea catches on, so too does its impact across borders, cultures, languages, and communities. What begins as seconds of authentic creativity often turns into much more: careers blossom, memes develop, hobbies flourish, communities coalesce, and viral songs climb to the top of music charts. TikTok is a platform that brings joy and enriches your life. TikTok’s content, creativity, and creator-centric model, places every TikToker on a level playing field. Everyone has a chance to go viral as seen in the case of Tala that made TikTok a platform where the turning point to virality starts and happens. Charting the Origin of Tala Who would have thought a song that was released in January 2016 would make a comeback to become the Philippines’ 2020 pop culture anthem? Since the launch of Sarah Geronimo’s Tala, the song has been building up its momentum over the years. With its catchy lyrics and danceable choreography, it has always been a part of Filipino pop culture, especially in the LGBTIQ+ community. But come November 2019, the dance covers spread like wildfire until it saw the resurgence as the nation's newest dance craze. One of the earliest uploads of the song on TikTok is from user Glyds Soriano on November 26, 2019, which was basically a snippet from the original music video. Since then, TikTokers have been using the song for their own #talachallenge dance covers. Joining the challenge on December 27, 2019 , teen celebrity Vivoree also uploaded her own edit of the song which was eventually used by phenomenal star Maine Mendoza and commendable actor Arjo Atayde in the video that truly cemented Tala’s virality. To date, Maine and Arjo’s video remains as the top viewed content for the #talachallenge at 12.4M views. Tala - Sarah Geronimo officially became part of TikTok’s music library in January 2020. https://www.tiktok.com/@mainemendozaaa03/video/6778023462146542850 Creative Journeys that starts on TikTok For many creators in the Philippines and around the world, this online haven is TikTok. The community built on the platform is one that celebrates individuality, while embracing diversity. Its culture of inclusion has created an environment that welcomes everyone, regardless of race, gender or age. It truly is the platform for all. "TikTok will welcome you for who you are." says veteran Filipino actress, Gina Pareno, also known online as Lola Gets. She proves that age is just a number on TikTok. She is currently thriving as a content creator, with over 900k followers and counting. She started posting on the platform after seeing her granddaughter making TikTok videos. Since then, her posts have been able to bring so much happiness to fans and followers. [Gina’s Interview] Embed code: “Whatever your passion may be, there is a place for you on TikTok. On this platform, you can showcase your talents for everyone to see,” says creator Yanyan de Jesus. He encourages everyone to not be afraid to show themselves, and being authentic is a formula that worked for Yanyan. In turn, he is fully welcomed by the community with 9.5M followers. [Yanyan’s Interview] Embed code: On TikTok, you have a positive community that supports your passion and loves your authentic self. As viral Filipino creator, Zendee, says, “It [the TikTok community] is like a family who supports what you want to do in life...It is really a big family!” Zendee herself became known for her parodies, and her followers love her for the sassy singer that she is. [Zendee’s Interview] Embed code: This freedom to create has resulted in an influx of countless online trends, all of which started on TikTok. And it isn’t just the creators who make these viral. The entire community plays a part in it, too. “We wanted to celebrate the community and the creators who have made TikTok part of Filipino culture. For the rest of our users and creators, this is just the beginning. Your creative journey starts on TikTok,” says Castro. From the #talachallenge to #savagelove, when you ride TikTok trends and take on hashtag challenges, you contribute to making the next viral trend on the app, and beyond. Together, the TikTok community has made an impact on culture and society, here and abroad, through the trends, viral videos, and creative content that started on the platform. No matter what you have and who you are, TikTok welcomes you to join and share your creative ideas. Download TikTok today on your iOS and Android devices and start your TikTok moment with #itstartsonTikTok and #TikTokPhilippines. ### About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

Posted at 3:10 AM  |  by #MisterMisis

Tuesday, September 8, 2020


MANILA, SEPTEMBER 5, 2020 - Filipino pop culture has made its way to one of the world’s most influential online platforms with Original Pilipino Music (OPM) in TikTok’s top 10 viral trends in the Philippines.

Dance challenges using OPM garnered more than 1 billion views, led by #marikitdancechallenge with 964.6 million views.


https://www.tiktok.com/@blythe/video/6840740802818329858


#chinitagirl, #talachallenge and #Catriona were also among the most viewed dance challenges so far in 2020 with 329.7 million, 216 million and 125.8 million views, respectively.



#chinitagirl: https://www.tiktok.com/@dexiediaz_/video/6843259764181306625

#talachallenge: https://www.tiktok.com/@mainemendozaaa03/video/6778023462146542850


As the leading global short video platform, TikTok has one of the most active and engaging communities in the world. Its diverse content creators and viewers range from the girl- and boy-next-door to top celebrities not just in show business, but also in sports, among others. Such is its online reach and influence that much of today’s trends are deemed to start on TikTok.

Completing the top 10 trending hashtag challenges are:

·        #WipeItDown, 10.1B views

·        #howichange, 2.9B views

·        #Videoreply, 1.6B views

·        #TikTokU, 1.4B views

·        #Savagelove, 1.1B views

·        #pictureinpicture, 567.4M views

The top hashtag challenges comprise not just entertainment, but also educational and creative videos, reinforcing TikTok as a safe online environment for showcasing everyone’s individuality, creativity and passion.

###

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

OPM Hits Land in TOP 10 Viral Trends with more than 1 Billion Views


MANILA, SEPTEMBER 5, 2020 - Filipino pop culture has made its way to one of the world’s most influential online platforms with Original Pilipino Music (OPM) in TikTok’s top 10 viral trends in the Philippines.

Dance challenges using OPM garnered more than 1 billion views, led by #marikitdancechallenge with 964.6 million views.


https://www.tiktok.com/@blythe/video/6840740802818329858


#chinitagirl, #talachallenge and #Catriona were also among the most viewed dance challenges so far in 2020 with 329.7 million, 216 million and 125.8 million views, respectively.



#chinitagirl: https://www.tiktok.com/@dexiediaz_/video/6843259764181306625

#talachallenge: https://www.tiktok.com/@mainemendozaaa03/video/6778023462146542850


As the leading global short video platform, TikTok has one of the most active and engaging communities in the world. Its diverse content creators and viewers range from the girl- and boy-next-door to top celebrities not just in show business, but also in sports, among others. Such is its online reach and influence that much of today’s trends are deemed to start on TikTok.

Completing the top 10 trending hashtag challenges are:

·        #WipeItDown, 10.1B views

·        #howichange, 2.9B views

·        #Videoreply, 1.6B views

·        #TikTokU, 1.4B views

·        #Savagelove, 1.1B views

·        #pictureinpicture, 567.4M views

The top hashtag challenges comprise not just entertainment, but also educational and creative videos, reinforcing TikTok as a safe online environment for showcasing everyone’s individuality, creativity and passion.

###

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

Posted at 5:21 PM  |  by #MisterMisis


Eventhough we are on General Community Quatantine (GCQ) I am still a bit scared to go out and do my errands. I always search for ways where I can do our shopping needs without going out as much as possible. Good thing we now have a lot of options online and Shopee is my go to whenever I need something. I am amazed that we can buy almost everything we need online one of which is powdered milk drinks like Lactum.

Mommies, here's a treat we can get as much as 25% on Lactum products this coming Shopee 9.9 sale, yes you read it right! I'll help you out, just click this link so you'll be able to browse and add to cart quickly. Check out this shop on Shopee! LACTUM OFFICIAL STORE

Oh you don't have the App yet? Don't worry, you can download it for free from App Store or Google Play or just click this link again https://shopee.ph/universal-link/?c=PRxBrandsPush&deep_and_deferred=1&utm_medium=PRxBrandsPush&smtt=9&pid=PRxBrandsPush&utm_source=PRxBrandsPush

It feels so good to shop at home without the worries and still be able to score great discounts. Hope you get to enjoy the Lactum deals on Shopee 9.9 Sale. 

Lactum Powdered Milk Joins Shopee 9.9 Super Shopping Day


Eventhough we are on General Community Quatantine (GCQ) I am still a bit scared to go out and do my errands. I always search for ways where I can do our shopping needs without going out as much as possible. Good thing we now have a lot of options online and Shopee is my go to whenever I need something. I am amazed that we can buy almost everything we need online one of which is powdered milk drinks like Lactum.

Mommies, here's a treat we can get as much as 25% on Lactum products this coming Shopee 9.9 sale, yes you read it right! I'll help you out, just click this link so you'll be able to browse and add to cart quickly. Check out this shop on Shopee! LACTUM OFFICIAL STORE

Oh you don't have the App yet? Don't worry, you can download it for free from App Store or Google Play or just click this link again https://shopee.ph/universal-link/?c=PRxBrandsPush&deep_and_deferred=1&utm_medium=PRxBrandsPush&smtt=9&pid=PRxBrandsPush&utm_source=PRxBrandsPush

It feels so good to shop at home without the worries and still be able to score great discounts. Hope you get to enjoy the Lactum deals on Shopee 9.9 Sale. 

Posted at 5:13 PM  |  by #MisterMisis

Tuesday, August 25, 2020


Is Your Current Conditioner Letting You Down? Time to Switch to Get Salon Level Hair! 

It goes without saying that with the many things you’ve probably learned about yourself during quarantine, being fully aware of your surroundings is one of them. You can only do so many activities at home that even the nooks and crannies in your house are now worthy of attention. So much that you’ve probably rearranged your bedroom layout, revamped your house, DIY-ed your clothes, and have definitely done something to your hair.

Almost half a year into the lockdown, you’ve most likely noticed almost all of your hair flaws by now. And since hair salon appointments are still a thing of the unknown future, you’re probably left wondering how to deal with those pasaway strands, or more commonly known as tutchang.

How to deal with tutchang, really?

Yes, you’ve probably heard of tutchang before. But do you know what actually causes it to go cray? Tutchang is the frizzy baby hair at the roots caused by everyday exposure to heat, humidity, and frequent use of heat-styling tools that weaken your hair fibers. These strands can stay pasaway throughout the day even after you set it with a hair styling product.

Your previous salon treatments might have tamed your tutchang — but with no salon treatments now, you might be noticing them sticking out more than usual. Even if you’re rocking the best video call OOTD, tutchang can take the spotlight from you with every popping strand. Here’s the good news, you don’t have to rely on salon treatments to treat tutchang, a great conditioner can actually do that for you. So, what are you supposed to do when your current conditioner isn’t as effective as you thought it would be? Sis, you need to switch it up. If your current conditioner isn’t dealing well with tutchang, maybe it’s time to move on and trust the miracle of starting anew by exploring better products for your hair woes. 

It’s time to make the switch to the REAL Collagen Miracle

If you’re looking for the solution to tutchang, so you can achieve your smoothest hair ever, Look no further than the new Pantene Collagen Miracle Intensive Serum Conditioner! It contains real collagen — an ingredient that has done wonders for the skin is now in a conditioner. You won’t have to even look back on your past conditioners now that you’ve found the one. 

Pantene Collagen Miracle Intensive Serum Conditioner is formulated with a blend of Pro-Vitamin B5, miracle serum, and real collagen — sealing in nutrients and locking in moisture, turning dry, frizzy hair into shiny, smoother hair (from roots to tips!) every day. This hair conditioner targets damaged strands and strengthens it to become frizz-free and salon-smooth all day.

You can now bid goodbye to wondering when your next salon appointment will be! No need to get back with your old conditioner now that you can tame tutchang and achieve salon-level results with Pantene Collagen Miracle Intensive Serum Conditioner.

Sit back, relax, and fight tutchang by switching to Collagen Miracle — checkout Pantene products through Lazada or Shopee from the comfort of your own home.

Time to Switch | PANTENE


Is Your Current Conditioner Letting You Down? Time to Switch to Get Salon Level Hair! 

It goes without saying that with the many things you’ve probably learned about yourself during quarantine, being fully aware of your surroundings is one of them. You can only do so many activities at home that even the nooks and crannies in your house are now worthy of attention. So much that you’ve probably rearranged your bedroom layout, revamped your house, DIY-ed your clothes, and have definitely done something to your hair.

Almost half a year into the lockdown, you’ve most likely noticed almost all of your hair flaws by now. And since hair salon appointments are still a thing of the unknown future, you’re probably left wondering how to deal with those pasaway strands, or more commonly known as tutchang.

How to deal with tutchang, really?

Yes, you’ve probably heard of tutchang before. But do you know what actually causes it to go cray? Tutchang is the frizzy baby hair at the roots caused by everyday exposure to heat, humidity, and frequent use of heat-styling tools that weaken your hair fibers. These strands can stay pasaway throughout the day even after you set it with a hair styling product.

Your previous salon treatments might have tamed your tutchang — but with no salon treatments now, you might be noticing them sticking out more than usual. Even if you’re rocking the best video call OOTD, tutchang can take the spotlight from you with every popping strand. Here’s the good news, you don’t have to rely on salon treatments to treat tutchang, a great conditioner can actually do that for you. So, what are you supposed to do when your current conditioner isn’t as effective as you thought it would be? Sis, you need to switch it up. If your current conditioner isn’t dealing well with tutchang, maybe it’s time to move on and trust the miracle of starting anew by exploring better products for your hair woes. 

It’s time to make the switch to the REAL Collagen Miracle

If you’re looking for the solution to tutchang, so you can achieve your smoothest hair ever, Look no further than the new Pantene Collagen Miracle Intensive Serum Conditioner! It contains real collagen — an ingredient that has done wonders for the skin is now in a conditioner. You won’t have to even look back on your past conditioners now that you’ve found the one. 

Pantene Collagen Miracle Intensive Serum Conditioner is formulated with a blend of Pro-Vitamin B5, miracle serum, and real collagen — sealing in nutrients and locking in moisture, turning dry, frizzy hair into shiny, smoother hair (from roots to tips!) every day. This hair conditioner targets damaged strands and strengthens it to become frizz-free and salon-smooth all day.

You can now bid goodbye to wondering when your next salon appointment will be! No need to get back with your old conditioner now that you can tame tutchang and achieve salon-level results with Pantene Collagen Miracle Intensive Serum Conditioner.

Sit back, relax, and fight tutchang by switching to Collagen Miracle — checkout Pantene products through Lazada or Shopee from the comfort of your own home.

Posted at 7:45 PM  |  by #MisterMisis

Tuesday, June 30, 2020


Hi Mommies, I am excited to share with you a product that was sent to us by Colgate. I honestly didn't know that Colgate has toothpaste for kids, they have the one for babies which is at 0-12 months old and for the kids ages 3-5 years old. I got excited because we've been trying different brands of kid's toothpaste and we can't seem to find the one that we'll stick with. Thankfully we have Colgate and the best thing is that it is now available on Shopee! To know more, I made a quick first impression review of the Kid's toothpaste plus a taste test which you can watch below. Enjoy and let's all have that Colgate Smile.


COLGATE KIDS TOOTHPASTE IS AVAILABLE IN SHOPEE


Hi Mommies, I am excited to share with you a product that was sent to us by Colgate. I honestly didn't know that Colgate has toothpaste for kids, they have the one for babies which is at 0-12 months old and for the kids ages 3-5 years old. I got excited because we've been trying different brands of kid's toothpaste and we can't seem to find the one that we'll stick with. Thankfully we have Colgate and the best thing is that it is now available on Shopee! To know more, I made a quick first impression review of the Kid's toothpaste plus a taste test which you can watch below. Enjoy and let's all have that Colgate Smile.


Posted at 3:06 AM  |  by Misis Nikole

Thursday, June 4, 2020


The COVID-19 Pandemic intensifies the Philippine’s battle against Double Burden of Malnutrition. Double Burden of Malnutrition is defined by World Health Organization (WHO) as “the coexistence of undernutrition along with overweight and obesity, or diet-related non communicable diseases, within individuals, households and populations, and across the life course.”

The limited distribution and access to food supplies aggravate the plight of poor and low income Filipino households to sustain each person’s required nutrients through healthy meals. On the other hand, home confinement due to the mandated community quarantine may cause more people to not only restrict their physical activities but also to overeat and/or consume more food with empty calories as part of coping with stress and/or boredom. 

Given the importance of maintaining healthy diets to sustain our health and immunity against viruses and bacteria, we should turn to the practice of Pinggang Pinoy® as a viable safeguard to protect our family from diseases.

Ajinomoto Philippines Corporation (APC) introduced “Mag-Pinggang Pinoy® Tayo 7-day Menu Challenge” as a way to encourage homemakers to serve variety of balanced meals to their families. Homemakers could access the Mag-Pinggang Pinoy® Tayo 7-day menu plan at www.ajinomoto.com.ph and facebook.com/CookmunitybyAjinomotoPH. This is part of the company’s “Eat Well, Live Well. Stay Well.” campaign to provide Filipino families with practical tips on proper nutrition, recipe menu and fitness activities to cope, stay well and enjoy life despite current COVID-19 situation.

Ajinomoto’s 7-day menu plan is composed of complete meals for breakfast, lunch and dinner. Each meal provides recipe suggestions for Healthy & Delicious Pinggang Pinoy® Recipes that are easy-to-do and affordable. These recipes are simple, solutions to serve enjoyable Pinggang Pinoy® meals.  Homemakers could make use of their extra time to purchase widely available and inexpensive vegetables and fruits to complement rice beyond the usual supply of canned goods. Ajinomoto’s recipes make common ingredients more palatable like tofu sisig, meaty pechay picadillo, pork tapa and tomatoes, ensaladang talbos ng kamote, sweet and sour galunggong and many more. Here are three (3) recipe samplers done in three (3) easy steps:

Meaty Pechay Picadillo: 1) SAUTÉ onion, garlic and ground pork and mix in carrots, green peas and pechay. 2) SEASON with pepper, soy sauce and AJI-GINISA® Flavor Seasoning Mix. 3) COOK for 1 minute more.

Tofu Sisig: 1) FRY tofu until golden brown and set aside. 2) SAUTÉ ginger, onion and garlic, add fried tofu and liver spread and mix well. 3) SEASON with sugar and PORKSAVOR® All-in-One Seasoning mix and add chili peppers.

Pork tapa with tomatoes: 1) MARINATE pork in water, sugar, soy sauce, pepper and SARSAYA® Oyster Sauce for an hour or overnight. 2) SAUTÉ onion, garlic and pork. 3) BOIL. Pour the marinate mixture and boil until mixture is thick.          

For full recipes and for more information about Ajinomoto and its products, visit www.ajinomoto.com.ph and facebook.com/CookmunitybyAjinomotoPH.
***
The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.

Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society.

The Ajinomoto Group has offices in 35 countries and regions, and sells products in more than 130 countries and regions. In fiscal 2018, sales were 1.1274 trillion yen (10.1 billion U.S. dollars). To learn more, visit www.ajinomoto.com.

HEALTHY DIET SAFEGUARDS AGAINST COVID-19


The COVID-19 Pandemic intensifies the Philippine’s battle against Double Burden of Malnutrition. Double Burden of Malnutrition is defined by World Health Organization (WHO) as “the coexistence of undernutrition along with overweight and obesity, or diet-related non communicable diseases, within individuals, households and populations, and across the life course.”

The limited distribution and access to food supplies aggravate the plight of poor and low income Filipino households to sustain each person’s required nutrients through healthy meals. On the other hand, home confinement due to the mandated community quarantine may cause more people to not only restrict their physical activities but also to overeat and/or consume more food with empty calories as part of coping with stress and/or boredom. 

Given the importance of maintaining healthy diets to sustain our health and immunity against viruses and bacteria, we should turn to the practice of Pinggang Pinoy® as a viable safeguard to protect our family from diseases.

Ajinomoto Philippines Corporation (APC) introduced “Mag-Pinggang Pinoy® Tayo 7-day Menu Challenge” as a way to encourage homemakers to serve variety of balanced meals to their families. Homemakers could access the Mag-Pinggang Pinoy® Tayo 7-day menu plan at www.ajinomoto.com.ph and facebook.com/CookmunitybyAjinomotoPH. This is part of the company’s “Eat Well, Live Well. Stay Well.” campaign to provide Filipino families with practical tips on proper nutrition, recipe menu and fitness activities to cope, stay well and enjoy life despite current COVID-19 situation.

Ajinomoto’s 7-day menu plan is composed of complete meals for breakfast, lunch and dinner. Each meal provides recipe suggestions for Healthy & Delicious Pinggang Pinoy® Recipes that are easy-to-do and affordable. These recipes are simple, solutions to serve enjoyable Pinggang Pinoy® meals.  Homemakers could make use of their extra time to purchase widely available and inexpensive vegetables and fruits to complement rice beyond the usual supply of canned goods. Ajinomoto’s recipes make common ingredients more palatable like tofu sisig, meaty pechay picadillo, pork tapa and tomatoes, ensaladang talbos ng kamote, sweet and sour galunggong and many more. Here are three (3) recipe samplers done in three (3) easy steps:

Meaty Pechay Picadillo: 1) SAUTÉ onion, garlic and ground pork and mix in carrots, green peas and pechay. 2) SEASON with pepper, soy sauce and AJI-GINISA® Flavor Seasoning Mix. 3) COOK for 1 minute more.

Tofu Sisig: 1) FRY tofu until golden brown and set aside. 2) SAUTÉ ginger, onion and garlic, add fried tofu and liver spread and mix well. 3) SEASON with sugar and PORKSAVOR® All-in-One Seasoning mix and add chili peppers.

Pork tapa with tomatoes: 1) MARINATE pork in water, sugar, soy sauce, pepper and SARSAYA® Oyster Sauce for an hour or overnight. 2) SAUTÉ onion, garlic and pork. 3) BOIL. Pour the marinate mixture and boil until mixture is thick.          

For full recipes and for more information about Ajinomoto and its products, visit www.ajinomoto.com.ph and facebook.com/CookmunitybyAjinomotoPH.
***
The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.

Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society.

The Ajinomoto Group has offices in 35 countries and regions, and sells products in more than 130 countries and regions. In fiscal 2018, sales were 1.1274 trillion yen (10.1 billion U.S. dollars). To learn more, visit www.ajinomoto.com.

Posted at 1:12 PM  |  by Misis Nikole

Wednesday, June 3, 2020


25-year old Marvin Ramirez, aka Marvin Fojas, has recently found
fame online. While he spends his days working as a Licensed Pharmacist, he discovered that
his true passion is content creation. “More on the creative side kasi ako na person, so fulfilled
ako pag may ginawa ako na something creative,” he shares.
Marvin posts original videos on TikTok that showcase his personal brand of comedy. His
situational skits on student life are both relatable and hilarious. These are often inspired by his
experiences as a public school student, but he also gets ideas from comments and messages
sent by fans and followers with their own funny student life stories to share.
Here’s one of Marvin Fojas’ student life comedy videos.
 Different Types of Late Students

Of all the themes that he could use for his videos, Marvin chose student life, believing that many

people can enjoy this topic. “Well, noong una, I wanted to create content na maraming makaka-
relate since syempre lahat naman tayo student or naging student,” he says. “Mas mae-express
ko yung sarili ko and at the same time, maraming makakarelate kahit matanda na. Syempre
ma-re-reminisce yung mga student life nila and kahit yung mga current students, makaka-relate
din.”

When an idea for a new video comes up, Marvin makes sure to write it down so that he won’t
forget it. This bank of ideas comes in handy, especially since he believes in posting frequently
and consistently. “Parang spontaneous lang ako eh. Wala akong plano talaga kung ano yung
gagawin ko bukas, pero once na may magpop-out na idea sa’kin, itatake note ko.” He adds,
“Nag-iipon din ako pero hindi ako yung totally planned out lahat. But I consistently post content.
I posted a minimum of 2-3 videos a day for over 2 months without a miss. Consistency is key!”
For those who are just starting out as content creators, Marvin has this piece of advice to share.
“Yung message ko sa kanila is to pursue. Still do their passion, pero hindi naman necessarily na
iiwan na nila yung ginagawa nila. Syempre hindi lang naman sa work, hindi lang naman sa
profession nauubos yung lahat ng oras natin. We still have time outside of our work, so ipursue
pa rin natin yung passion natin, kahit pagsabayin. If you really love something, you will find time
to do what you love.”

Here’s Marvin doing what he loves – Making others laugh through his content.


As for why he chooses to pursue his own passion for content creation, Marvin says, that the
positive feedback from his fans and followers keeps him going, especially during the months
under ECQ. He tells us, “Maraming nag-ko-comment, maraming nag-me-message na dahil daw
sa ’kin nawawala yung boredom nila. Yung iba may pinagdadaanan, may anxiety issues, may
depression. Parang hindi ko in-expect na ganun kalaki pala ang impact ko sa mga nanununod
sa akin. Kaya mas makakapag-drive rin ng passion yung mga ganun.”

Follow @marvsfojas and other amazing food creators on TikTok today. Simply download the
app on iOS and Android devices to get started.


Pharmacist by Profession, Content Creator by Passion: Meet Marvin Fojas


25-year old Marvin Ramirez, aka Marvin Fojas, has recently found
fame online. While he spends his days working as a Licensed Pharmacist, he discovered that
his true passion is content creation. “More on the creative side kasi ako na person, so fulfilled
ako pag may ginawa ako na something creative,” he shares.
Marvin posts original videos on TikTok that showcase his personal brand of comedy. His
situational skits on student life are both relatable and hilarious. These are often inspired by his
experiences as a public school student, but he also gets ideas from comments and messages
sent by fans and followers with their own funny student life stories to share.
Here’s one of Marvin Fojas’ student life comedy videos.
 Different Types of Late Students

Of all the themes that he could use for his videos, Marvin chose student life, believing that many

people can enjoy this topic. “Well, noong una, I wanted to create content na maraming makaka-
relate since syempre lahat naman tayo student or naging student,” he says. “Mas mae-express
ko yung sarili ko and at the same time, maraming makakarelate kahit matanda na. Syempre
ma-re-reminisce yung mga student life nila and kahit yung mga current students, makaka-relate
din.”

When an idea for a new video comes up, Marvin makes sure to write it down so that he won’t
forget it. This bank of ideas comes in handy, especially since he believes in posting frequently
and consistently. “Parang spontaneous lang ako eh. Wala akong plano talaga kung ano yung
gagawin ko bukas, pero once na may magpop-out na idea sa’kin, itatake note ko.” He adds,
“Nag-iipon din ako pero hindi ako yung totally planned out lahat. But I consistently post content.
I posted a minimum of 2-3 videos a day for over 2 months without a miss. Consistency is key!”
For those who are just starting out as content creators, Marvin has this piece of advice to share.
“Yung message ko sa kanila is to pursue. Still do their passion, pero hindi naman necessarily na
iiwan na nila yung ginagawa nila. Syempre hindi lang naman sa work, hindi lang naman sa
profession nauubos yung lahat ng oras natin. We still have time outside of our work, so ipursue
pa rin natin yung passion natin, kahit pagsabayin. If you really love something, you will find time
to do what you love.”

Here’s Marvin doing what he loves – Making others laugh through his content.


As for why he chooses to pursue his own passion for content creation, Marvin says, that the
positive feedback from his fans and followers keeps him going, especially during the months
under ECQ. He tells us, “Maraming nag-ko-comment, maraming nag-me-message na dahil daw
sa ’kin nawawala yung boredom nila. Yung iba may pinagdadaanan, may anxiety issues, may
depression. Parang hindi ko in-expect na ganun kalaki pala ang impact ko sa mga nanununod
sa akin. Kaya mas makakapag-drive rin ng passion yung mga ganun.”

Follow @marvsfojas and other amazing food creators on TikTok today. Simply download the
app on iOS and Android devices to get started.


Posted at 9:00 PM  |  by Misis Nikole

Global technology innovator LG Electronics has been one of the most active members of the private sector in responding to the COVID-19 crisis. The South Korean electronics conglomerate has played an active role in rising to the challenge posed by the global pandemic. On the local front, LG has been providing much needed assistance to the frontliners in various LGUs combatting the virus.


Recognizing the need for safe, straightforward, and comfortable testing booths for the frontliners, LG Philippines collaborated with Philippine Society of Mechanical Engineers -Las Piñas-Muntinlupa (PSME-LPM) Chapter, in order to provide two sample collection booths to the Las Piñas Health Office. The summer heat, combined with the frontliners’ full body PPEs, can cause thermal stress especially since they have to stand for almost 8 hours inside the sampling booth. To help with this, LG outfitted the booths with window-type air-conditioners, which operate at sound levels as low as 44dB, eliminating unnecessary noise for smooth operation, as well as an anti-bacterial filter to trap harmful particles and bacteria.


LG Managing Director Inkwun Heo stresses the important of comfort for the frontliners, stating “Our brave health workers are risking their lives on a daily basis. We at LG are committed to give our all in giving them relief and comfort while in the line of duty. It’s the least we can do for their heroic deeds”.
#LGShares
###

About LG Electronics Inc.
Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products, that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.
For more details, log on to lg.com/ph, like @LGPhilippines on Facebook and follow @LGPhilippines on Instagram.

About LG Electronics Air Solution Business Unit
LG Electronics’ Air Solution Business Unit is a global leader in HVAC and energy solutions with a comprehensive portfolio of proven expertise and performance. Launching Korea’s first residential air conditioner in 1968, LG has paved the way for total HVAC solutions over the last five decades through strategic utilization of advanced technologies. With a well-established production base and industry-leading capacity, the company provides effective HVAC solutions for both the commercial and residential sectors. Its wide range of cutting-edge systems for heating, ventilation and air conditioning truly represent LG’s initiative in offering the most optimized solutions for a variety of uses. Pursuant to its mission of “Innovation for a Better Life,” the company offers solutions boasting high energy efficiency and reliability based on its state-of-the-art knowhow and technologies to ensure the most optimal environment for users.
For more information about LG Air Solutions PH, like and follow @LGAirSolutionsPH on Facebook.

LG helps Las Piñas’ frontliners keep it cool in battle against COVID-19


Global technology innovator LG Electronics has been one of the most active members of the private sector in responding to the COVID-19 crisis. The South Korean electronics conglomerate has played an active role in rising to the challenge posed by the global pandemic. On the local front, LG has been providing much needed assistance to the frontliners in various LGUs combatting the virus.


Recognizing the need for safe, straightforward, and comfortable testing booths for the frontliners, LG Philippines collaborated with Philippine Society of Mechanical Engineers -Las Piñas-Muntinlupa (PSME-LPM) Chapter, in order to provide two sample collection booths to the Las Piñas Health Office. The summer heat, combined with the frontliners’ full body PPEs, can cause thermal stress especially since they have to stand for almost 8 hours inside the sampling booth. To help with this, LG outfitted the booths with window-type air-conditioners, which operate at sound levels as low as 44dB, eliminating unnecessary noise for smooth operation, as well as an anti-bacterial filter to trap harmful particles and bacteria.


LG Managing Director Inkwun Heo stresses the important of comfort for the frontliners, stating “Our brave health workers are risking their lives on a daily basis. We at LG are committed to give our all in giving them relief and comfort while in the line of duty. It’s the least we can do for their heroic deeds”.
#LGShares
###

About LG Electronics Inc.
Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products, that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.
For more details, log on to lg.com/ph, like @LGPhilippines on Facebook and follow @LGPhilippines on Instagram.

About LG Electronics Air Solution Business Unit
LG Electronics’ Air Solution Business Unit is a global leader in HVAC and energy solutions with a comprehensive portfolio of proven expertise and performance. Launching Korea’s first residential air conditioner in 1968, LG has paved the way for total HVAC solutions over the last five decades through strategic utilization of advanced technologies. With a well-established production base and industry-leading capacity, the company provides effective HVAC solutions for both the commercial and residential sectors. Its wide range of cutting-edge systems for heating, ventilation and air conditioning truly represent LG’s initiative in offering the most optimized solutions for a variety of uses. Pursuant to its mission of “Innovation for a Better Life,” the company offers solutions boasting high energy efficiency and reliability based on its state-of-the-art knowhow and technologies to ensure the most optimal environment for users.
For more information about LG Air Solutions PH, like and follow @LGAirSolutionsPH on Facebook.

Posted at 8:33 AM  |  by Misis Nikole

Monday, May 25, 2020


  • First-ever live vertical-format concert, “TikTok Stage Live From Seoul”, will feature a star-studded line-up of 9 K-POP idol groups, including the likes of Monsta X, iKon, AKMU
  • The excitement continues with a second concert, “TikTok Stage With HIPHOPPLAYA”, featuring over 20 of the biggest artists in South Korea including Jay Park, Zico and more

HIPHOPPLAYA.jpg

MANILA, MAY 25, 2020 - As part of its coordinated COVID-19 relief efforts around the world, TikTok, the leading destination for short-form mobile video, is launching for the first time, two live vertical-format K-POP concerts - “TikTok Stage Live From Seoul” on 25 May, 4PM PHT, and “TikTok Stage With HIPHOPPLAYA” on 27 May, 7PM PHT.

The star-studded concert series is open to viewers in the Philippines and around the world. Fans will get the chance to enjoy their favourite K-POP acts from the comfort and safety of their homes, while doing their part to aid COVID-19 relief efforts. For every live viewer who tunes in, TikTok will donate US$0.50, and all funds raised will go towards supporting charity efforts for those most affected by COVID-19. 

The full-fledged concerts will go live on the TikTok Stage in-app channel, featuring purely live performances and no pre-recordings. The glitzy line-up for “TikTok Stage Live From Seoul” on 25 May includes 9 popular K-POP idol groups, such as Monsta X, iKon, Kang Daniel, AKMU, Apink and more. On 27 May, the excitement continues with “TikTok Stage With HIPHOPPLAYA”, where eager fans can look forward to another jaw-dropping concert with the breakout roster of Jay Park, Zico, Epik High, Crush and Dean, and more superstars. 

t    

These massively talented groups have not only risen quickly to popularity in the Philippines, but  are also dedicated to engaging fans and helping raise funds through their music. In the spirit of spreading positivity through good tunes and great entertainment, local viewers and fans will also get to interact with the performers live, and be asked to participate in fundraising via fun TikTok in-app challenges.


Video link here

“We're grateful for all the artists and entertainers who use TikTok to connect with their fans, and can’t wait until we can see them live on stage again. Till then, we’re committed to connecting our community and fans with these massively talented acts from home - all while doing our part to aid COVID-19 relief efforts,” said John Castro, User and Content Operations Manager, TikTok Philippines.

As a platform created to inspire joy and creativity, TikTok will continue to actively seek more ways to contribute to global COVID-19 relief efforts, including identifying the most effective ways to allocate resources to support ongoing needs. Alongside the community, artistes, organisations and ordinary people across the globe stepping up in this critical moment, TikTok is committed to playing its part in this global outpouring of mutual support and giving.

###

About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

TIKTOK to Raise Funds for COVID-19 Relief Efforts with K-POP Concert Series for Filipino Fans


  • First-ever live vertical-format concert, “TikTok Stage Live From Seoul”, will feature a star-studded line-up of 9 K-POP idol groups, including the likes of Monsta X, iKon, AKMU
  • The excitement continues with a second concert, “TikTok Stage With HIPHOPPLAYA”, featuring over 20 of the biggest artists in South Korea including Jay Park, Zico and more

HIPHOPPLAYA.jpg

MANILA, MAY 25, 2020 - As part of its coordinated COVID-19 relief efforts around the world, TikTok, the leading destination for short-form mobile video, is launching for the first time, two live vertical-format K-POP concerts - “TikTok Stage Live From Seoul” on 25 May, 4PM PHT, and “TikTok Stage With HIPHOPPLAYA” on 27 May, 7PM PHT.

The star-studded concert series is open to viewers in the Philippines and around the world. Fans will get the chance to enjoy their favourite K-POP acts from the comfort and safety of their homes, while doing their part to aid COVID-19 relief efforts. For every live viewer who tunes in, TikTok will donate US$0.50, and all funds raised will go towards supporting charity efforts for those most affected by COVID-19. 

The full-fledged concerts will go live on the TikTok Stage in-app channel, featuring purely live performances and no pre-recordings. The glitzy line-up for “TikTok Stage Live From Seoul” on 25 May includes 9 popular K-POP idol groups, such as Monsta X, iKon, Kang Daniel, AKMU, Apink and more. On 27 May, the excitement continues with “TikTok Stage With HIPHOPPLAYA”, where eager fans can look forward to another jaw-dropping concert with the breakout roster of Jay Park, Zico, Epik High, Crush and Dean, and more superstars. 

t    

These massively talented groups have not only risen quickly to popularity in the Philippines, but  are also dedicated to engaging fans and helping raise funds through their music. In the spirit of spreading positivity through good tunes and great entertainment, local viewers and fans will also get to interact with the performers live, and be asked to participate in fundraising via fun TikTok in-app challenges.


Video link here

“We're grateful for all the artists and entertainers who use TikTok to connect with their fans, and can’t wait until we can see them live on stage again. Till then, we’re committed to connecting our community and fans with these massively talented acts from home - all while doing our part to aid COVID-19 relief efforts,” said John Castro, User and Content Operations Manager, TikTok Philippines.

As a platform created to inspire joy and creativity, TikTok will continue to actively seek more ways to contribute to global COVID-19 relief efforts, including identifying the most effective ways to allocate resources to support ongoing needs. Alongside the community, artistes, organisations and ordinary people across the globe stepping up in this critical moment, TikTok is committed to playing its part in this global outpouring of mutual support and giving.

###

About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

Posted at 4:16 PM  |  by Misis Nikole

Thursday, May 21, 2020


MANILA, MAY 21, 2020- TikTok will officially launch its learning-centric campaign to empower users with knowledge through short-form videos on May 25. The #TikTokU Program aims to bring learning straight to everyone’s smartphones for users to gain access to practical tips and up-to-date knowledge, all from talented creators in the Philippines.


With the platform’s diversified content, users are provided with a library of educational videos ready for consumption within a minute or less. This creates the perfect opportunity to convert those idle time of in-betweens into productive learning moments. Learning a new language, a quick art and crafts tutorial, or trivial things has never been this fun and easy  


      


These days, education is no longer confined to classrooms, and the ways of learning are changing, too. TikTok is giving alternative and accessible ways for the thirsty creative minds of Filipinos open to discovering new ideas. We believe that everybody deserves access to various forms of education. That is why we launch #TikTokU. We hope users will join us in celebrating knowledge and sharing their creativity for the benefits of the wider community,” said John Castro, TikTok User, Community and Operations Manager.
As a leading digital platform, TikTok believes in taking an active role in supporting the community, and being able to provide another channel for educational content is one vital way of doing so.  With the app’s user-centric design, anyone can effortlessly produce educational content that is creative, inspiring and effective. Powered by top-notch machine-learning technologies, the app’s easy-to-use video capturing and editing tools instantly transform smartphones into powerful tools for teaching and sharing knowledge. 
The first round of #TikTokU will be kicked off on May 25, with a search for creators to add to its elite roster of teachers and instructors. This first phase will focus on creators of Science and Education, DIY and Life Hacks, and Advice and Motivational content. 
Entries will be categorized into four tracks, based on the user’s number of followers, to create fair and equal opportunities for all participants. The four tracks are:
         Senior Scholarship: Open to those whose followers are 500k and above on TikTok 
         Junior Scholarship: Open to those with 100k to 500k followers on TikTok
         Sophomore Scholarship: Open to those with 10k to 100k followers on on TikTok
         Freshman Scholarship: Open to those with under 10k followers on TikTok
Those who are interested to join the #TikTokU Program may submit entries following these simple rules and guidelines:
  • Entrants must create at least 3 entries for the campaign.
  • Content must be educational and useful, and must fall under the Science and Education, DIY and Life Hacks, or Advice and Motivational themes, with the assigned hashtag/s incorporated.
  • The ideal duration and format of videos are 30 seconds and above, shot on a 9:16 vertical screen.
  • The campaign is open to all creators aged 18 and above from the Philippines.
  • Videos must adhere to the TikTok community guidelines.
  • Winners will be selected based on the total video views of all eligible videos they post during 
the campaign. A candidate-ranking dashboard will be updated regularly to reflect the most viewed creators in each track. 
Creators who are selected for the #TikTokU Program stand to win cash rewards, and will be invited to the #TikTokU Creator Group, where they will receive development and growth support from TikTok as follows:
         Senior Scholarship (5 winners) – PHP40,000 cash, and 1-to-1 support for 3 months
         Junior Scholarship (15 winners) – PHP30,000 cash, and 1-to-1 support for 3 months
         Sophomore Scholarship (30 winners) – PHP20,000 cash, and 3-month upskilling
         Freshman Scholarship (75 winners) – PHP10,000 cash, and 3-month upskilling
The first round of the the #TikTokU Program will run from May 25 to June 15, 2020. Winners will be announced on June 19.
Support the pioneers of the #TikTokU Program by downloading TikTok on your iOS and Android devices and start learning today!

###

About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

TikTok's Latest Campaign: Learning at Your Fingertips


MANILA, MAY 21, 2020- TikTok will officially launch its learning-centric campaign to empower users with knowledge through short-form videos on May 25. The #TikTokU Program aims to bring learning straight to everyone’s smartphones for users to gain access to practical tips and up-to-date knowledge, all from talented creators in the Philippines.


With the platform’s diversified content, users are provided with a library of educational videos ready for consumption within a minute or less. This creates the perfect opportunity to convert those idle time of in-betweens into productive learning moments. Learning a new language, a quick art and crafts tutorial, or trivial things has never been this fun and easy  


      


These days, education is no longer confined to classrooms, and the ways of learning are changing, too. TikTok is giving alternative and accessible ways for the thirsty creative minds of Filipinos open to discovering new ideas. We believe that everybody deserves access to various forms of education. That is why we launch #TikTokU. We hope users will join us in celebrating knowledge and sharing their creativity for the benefits of the wider community,” said John Castro, TikTok User, Community and Operations Manager.
As a leading digital platform, TikTok believes in taking an active role in supporting the community, and being able to provide another channel for educational content is one vital way of doing so.  With the app’s user-centric design, anyone can effortlessly produce educational content that is creative, inspiring and effective. Powered by top-notch machine-learning technologies, the app’s easy-to-use video capturing and editing tools instantly transform smartphones into powerful tools for teaching and sharing knowledge. 
The first round of #TikTokU will be kicked off on May 25, with a search for creators to add to its elite roster of teachers and instructors. This first phase will focus on creators of Science and Education, DIY and Life Hacks, and Advice and Motivational content. 
Entries will be categorized into four tracks, based on the user’s number of followers, to create fair and equal opportunities for all participants. The four tracks are:
         Senior Scholarship: Open to those whose followers are 500k and above on TikTok 
         Junior Scholarship: Open to those with 100k to 500k followers on TikTok
         Sophomore Scholarship: Open to those with 10k to 100k followers on on TikTok
         Freshman Scholarship: Open to those with under 10k followers on TikTok
Those who are interested to join the #TikTokU Program may submit entries following these simple rules and guidelines:
  • Entrants must create at least 3 entries for the campaign.
  • Content must be educational and useful, and must fall under the Science and Education, DIY and Life Hacks, or Advice and Motivational themes, with the assigned hashtag/s incorporated.
  • The ideal duration and format of videos are 30 seconds and above, shot on a 9:16 vertical screen.
  • The campaign is open to all creators aged 18 and above from the Philippines.
  • Videos must adhere to the TikTok community guidelines.
  • Winners will be selected based on the total video views of all eligible videos they post during 
the campaign. A candidate-ranking dashboard will be updated regularly to reflect the most viewed creators in each track. 
Creators who are selected for the #TikTokU Program stand to win cash rewards, and will be invited to the #TikTokU Creator Group, where they will receive development and growth support from TikTok as follows:
         Senior Scholarship (5 winners) – PHP40,000 cash, and 1-to-1 support for 3 months
         Junior Scholarship (15 winners) – PHP30,000 cash, and 1-to-1 support for 3 months
         Sophomore Scholarship (30 winners) – PHP20,000 cash, and 3-month upskilling
         Freshman Scholarship (75 winners) – PHP10,000 cash, and 3-month upskilling
The first round of the the #TikTokU Program will run from May 25 to June 15, 2020. Winners will be announced on June 19.
Support the pioneers of the #TikTokU Program by downloading TikTok on your iOS and Android devices and start learning today!

###

About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

Posted at 9:15 PM  |  by Misis Nikole
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